Announcer

Andre Baruch

1908–1991 · Paris, France

In the golden age of radio, few personalities embodied the versatility and charm of André Baruch, a French-American broadcaster whose voice became synonymous with entertainment and news from the 1930s through the 1980s. A pioneering radio announcer, narrator, and performer, Baruch carved out a unique niche in the broadcasting world, often working alongside his talented wife, Bea Wain.

From Paris to Brooklyn: The Early Years

Born on August 20, 1908, in Paris, France, André Baruch's journey to becoming a radio icon began when he immigrated to Brooklyn at the age of 12 . Growing up in a vibrant urban environment, young André worked various jobs, including a newspaper route and positions at furniture companies and grocery stores. His early experiences shaped his work ethic and adaptability, traits that would serve him well in his future broadcasting career. Initially aspiring to become an illustrator, Baruch's path took an unexpected turn when radio opportunities emerged. His musical talents first surfaced when he worked as a pianist for WCGU radio station, a seemingly random entry point that would launch his remarkable broadcasting career.

Breaking into Broadcasting: A Serendipitous Start

Baruch's entry into radio announcing was nothing short of accidental. During an audition, he mistakenly entered the announcers' line and was hired on the spot—a moment of chance that would define his professional trajectory. By the late 1930s, he had established himself as a prominent radio announcer for big band and musical programs, showcasing his versatile vocal talents. His career was briefly interrupted by World War II, during which he served in the army. Baruch participated in the original invasion and spent nearly four years overseas, eventually being honorably discharged as a major. This military experience added depth to his broadcasting persona and provided him with a unique perspective that would inform his later work.

Mr. and Mrs. Music: A Broadcasting Partnership

After the war, André Baruch and his wife Bea Wain became a legendary broadcasting duo. Billing themselves as Mr. and Mrs. Music, they hosted popular disc jockey shows in New York, which were later syndicated on major networks like ABC and NBC. Their partnership was not just personal but professional, creating a dynamic and entertaining radio presence. Their broadcasting journey took them to various stations, including a top-rated four-hour daily talk show where Baruch controlled the board and Wain would occasionally request playback of her vintage recordings . In the early 1980s, they hosted a syndicated version of Your Hit Parade, reconstructing musical hits from the 1940s.

A Versatile Media Personality

Baruch's talents extended far beyond music radio. He announced for numerous programs across radio and television, including sports broadcasts. Notably, on February 4, 1954, he was selected to replace another broadcaster for the Los Angeles Dodgers, calling the team's home games in 1954 and 1955. Interestingly, in the 1960s, Baruch also worked as a narrator for short films produced by a public relations firm, demonstrating his adaptability and wide-ranging skills.

Legacy and Impact

André Baruch passed away on September 15, 1991, in Beverly Hills, leaving behind a rich legacy in American broadcasting. His career spanned multiple decades and mediums, embodying the dynamic spirit of mid-20th century radio and television.