Bernard Mayes
In the vibrant landscape of mid-20th century American broadcasting, few personalities embodied the spirit of innovation and social change as comprehensively as Bernard Mayes. A British-born broadcaster, academic, and social activist, Mayes carved out a remarkable career that transcended traditional boundaries of media, religion, and community service.
Early Life and Transatlantic Journey
Born Anthony Bernard Duncan Mayes on October 10, 1929, in Britain, his early life was marked by a diverse educational background. After studying classical civilizations, Mayes initially worked as a school teacher, instructing subjects including languages and history. His path took a spiritual turn when he was ordained as an Anglican priest, a role that would significantly shape his early professional trajectory. In 1958, Mayes made a pivotal decision to emigrate to the United States, a move that would define his extraordinary career. Initially working as an Episcopal worker-priest, he became director of a student house attached to a university, demonstrating his commitment to youth and education.
Pioneering Broadcasting Career
Mayes quickly established himself as a transformative figure in American broadcasting. Beginning in 1958, he worked as a journalist for various networks, with a notable stint from 1964 to 1968. His most significant broadcasting achievement came in 1968 when he helped organize the public broadcasting system in the United States. His broadcasting career was remarkably diverse. As the founder of KQED and Executive Vice President in San Francisco, he was instrumental in developing public media. Mayes also co-founded another broadcasting organization and became a consultant for broadcasting initiatives across the country. Beyond administrative roles, Mayes was a talented dramatic performer. He adapted Greek classics for radio, performed in dramatic series, and recorded numerous books for various networks. His versatility was evident in his ability to dramatize works ranging from classical literature to contemporary novels.
Social Activism and Community Service
Perhaps Mayes's most enduring legacy lies in his social activism. In San Francisco, he founded San Francisco Suicide Prevention, a groundbreaking suicide prevention hotline. Using the pseudonym "Bruce", he provided unconditional support to callers, posting provocative flyers around the city that read "Thinking of ending it all? Call Bruce". As an openly gay man, Mayes also organized a sexuality study center for the Episcopal Church. Originally known as the Parsonage, this ministry evolved into the Oasis organization and was awarded the Episcopal Jubilee citation. In a fascinating personal journey, Mayes abandoned religion in 1992 and became an atheist, yet continued to be honored for his public service.
Academic and Later Career
In 1984, Mayes joined the Rhetoric and Communication Studies faculty at the University of Virginia. He became an assistant dean, chaired the Communications department, and founded the Program in Media Studies. His contributions were recognized through the Sullivan/Harrison award for mentoring. Upon retiring in 1999, Mayes published his autobiography Escaping God's Closet, which received an award for religion and spirituality. He was also instrumental in co-founding the Lesbian, Gay, Bisexual, Transsexual Faculty, Staff and Graduate Student Association at UVA, known as UVA Pride.
Legacy and Impact
Bernard Mayes passed away on October 23, 2014, leaving behind a multifaceted legacy of broadcasting innovation, social service, and academic achievement. His work in suicide prevention remains a nationwide model, and he continues to be remembered through awards like the annual Bernard D. Mayes Award for service and leadership in the LGBT community.
Works and Appearances
Radio
- Dramatic adaptations of Greek classics
- Radio series performances
- KQED broadcasts (1968-1970s)
- Various network journalism roles (1958-1968)
Publications
- Escaping God's Closet (autobiography, 1999)
- This is Bernard Mayes in San Francisco (1985)
Academic Roles
- University of Virginia, Rhetoric and Communication Studies Faculty (1984-1999)
- Communications Department Chair
- Founder, Program in Media Studies
Community Organizations
- Founder, San Francisco Suicide Prevention
- Co-founder, UVA Pride
- Founder, Parsonage (later Oasis) sexuality study center
